9.07.2010

FlipIt.org


This was definitely my most favorite project at Door Number 3 this summer (probably because of all the freedom I had with it).
The agency wanted to come up with an easy and attention-grabbing way to promote energy conservation, so they decided on the idea of doing light switch stickers that could be easily passed out and posted throughout popular Austin hot spots. It was up to me to come up with something that would be appealing to the Austin crowd as well as standout from other posters and ads. These are some early concept ideas I came up with:


Below are the final stickers. Make sure to keep your eye out because they should start popping up around Austin soon!!


ABOVE: peel-able sticker backing; BELOW: Digital Mock-up


No comments:

Post a Comment