This was one of my very first projects as an intern at Door Number 3 in Austin, TX. The small city of Burnett, TX (located about an hour-ish outside of Austin) was looking to re-brand their entire identity in order to make themselves more appealing to tourist. With 5 lakes in their city limits they wanted to emphasize the idea of recreation and water sports. So, after doing some research I decided to go with a retro-summer camp feel for their overall branding. I really felt this captured the fun and simplicity that this town is known for. Here are few options I came up with that were presented to the city...
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